Brick-and-mortar businesses need attractive signage. It’s a way to signal customers where your office is located. Some people think that they’re not necessary for today’s digital age. What they don’t realise is that they could be missing out on a lot of benefits. If you’re thinking of having one installed, here are a few things to remember.
Make a design.
68% of consumers will judge a company’s products and services based on how their signs are designed. According to a study by FedEx, 50% of people will not enter a store if the markers are designed poorly. On the other hand, 8 out of 10 people will visit a store based on an interesting marker. With this data in mind, it’s safe to say that design is an important aspect of the process.
Most businesses will put their brand and trademark colours into their markers. This is understandable, as the goal is to build brand recognition. However, legibility should also be a focus. People should be able to read the typography easily, even from far away.
Where will you put it?
Consider where you’ll install it. Most businesses will opt to place it right on top of the door. This is a good way to show clients where your offices are. Some prefer to put their banners and signs on the side, which is a viable option as well.
Others prefer to put their markers on the roadside. This has an added advantage of piquing interests of passers-by. Roadside markers are a smart move, considering 85% of potential consumers will work or live in the vicinity of your business.
Hire a professional maker.
A professional signwriter or sign designer will help execute your design. They know all the technical aspects of designing and printing. This makes it easy for them to make necessary changes to produce the output you want. A talented specialist is a key to getting the best marker for your business.
Visit signage Adelaide for a high-quality business sign for your establishment.