Radio is still effective as before when it comes to product promotion. Unlike television, this platform is a lot cheaper but can still reach many people. If you’re planning to launch a new product, make sure to check the radio advertising cost to get multiple slots. Here’s how to lower down the price of the package:
Consider the time slot
Obviously, the shows during the rush hour cost a fortune. If you don’t have a budget for this kind of advertisement, you can just move to a different timeslot. Doing this can practically lower the radio advertising cost. Seek the help of radio companies to see different shows and their corresponding prices per minute. Ideally, the ad lasts for about one minute; exceeding this timespan can be costly.
Make sure to create something that’s attention-grabbing. If a person is busy driving, they can still recall the ad when you incorporate an appealing music and good content to it.
Buy in bulk
Different companies offer discounts to businesses who are buying bulk slots. So, don’t purchase two-to-five time slots because you can save big money when you buy in bulk. Businesses can also trade their products as a payment for the radio advertising cost. Some companies allow this, but others are quite strict. However, there is no harm in asking, so give it a try.
Contact a trusted radio company
Only established companies can offer low advertising cost, so you should perform a research. Last Minute Multimedia can be your choice for affordable product promotion. They can help you find the best time slot and show to air your ad. This is important to effectively reach your target market, so prioritise this. Visit their website to see the range of stations you can do business with. Give them a call today to find out about the rates and packages.